Let us talk about something: The evolution of e-WOM from the past to the future

Author:

Akbari Morteza,Foroudi Pantea,Zaman Fashami Rahime,Mahavarpour Nasrin,Khodayari Maryam

Publisher

Elsevier BV

Subject

Marketing

Reference262 articles.

1. Assessment of hotel performance and guest satisfaction through eWOM: Big data for better insights;Aakash;International Journal of Hospitality and Tourism Administration,2020

2. Sbibliometric analysis of global research trends on electronic word of mouth using Scopus database;Abbas;Journal of Critical Reviews,2020

3. Customer happiness as a function of perceived loyalty program benefits – A quantile regression approach;Agarwal;Journal of Retailing and Consumer Services,2022

4. Effects of offering incentives for reviews on trust: Role of review quality and incentive source;Ai;International Journal of Hospitality Management,2022

5. Forty-nine years of sensory research: A bibliometric analysis for the intellectual structure, trends and research agenda;Akarsu;European Journal of International Management,2021

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