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Artificial intelligence (AI) applications for marketing: A literature-based study

  • Published:2022 Issue: Volume:3 Page:119-132
  • ISSN:2666-6030
  • Container-title:International Journal of Intelligent Networks
  • language:en
  • Short-container-title:International Journal of Intelligent Networks

Author:

Haleem Abid,Javaid Mohd,Asim Qadri Mohd,Pratap Singh Ravi,Suman Rajiv

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Signal Processing,Computer Networks and Communications,Artificial Intelligence

Reference217 articles.

1. Artificial intelligence in marketing: systematic review and future research direction;Verma;Int. J. Inf. Manag. Data Insights,2021

2. Artificial intelligence and marketing;Dimitrieska;Entrepreneurship,2018

3. Artificial intelligence marketing: chatbots;Arsenijevic,2019

4. Application of artificial intelligence in precision marketing;Yang;J. Organ. End User Comput.,2021

5. Transforming marketing with artificial intelligence;Jain;Int. Res. J. Eng. Technol.,2020

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