Medical Tourism Marketing

Author:

Lubowiecki-Vikuk Adrian

Publisher

Elsevier

Reference51 articles.

1. Application of best-worst method in evaluation of medical tourism development strategy;Abadi;Decis. Sci. Lett.,2018

2. Does eWOM influence destination trust and travel intention: A medical tourism perspective;Abubakar;Econ. Res. -Ekon. Istraz.,2016

3. Impact of online WOM on destination trust and intention to travel: A medical tourism perspective;Abubakar;J. Dest. Mark. Manag.,2016

4. The 7Ps classification of the services marketing mix revisited: An empirical assessment of their generalisability, applicability and effect on performance – evidence from Jordan’s services organisations;Akroush;Jordan J. Bus Adm.,2011

5. Alghizzawi, M., Habes, M., Salloum, S.A., 2020. The Relationship Between Digital Media and Marketing Medical Tourism Destinations in Jordan: Facebook Perspective. In: Hassanien, A., Shaalan, K., Tolba, M. (Eds.), Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2019. AISI 2019. Advances in Intelligent Systems and Computing, 1058. Springer, Cham. pp. 438–448. https://doi.org/10.1007/978-3-030-31129-2_40.

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