Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

Author:

Cavdar Aksoy NilsahORCID,Yazici NihalORCID

Publisher

Elsevier BV

Subject

Marketing

Reference112 articles.

1. The effect of customer social participation in hotel social media brand communities on consumer-based brand equity and advocacy. Journal of the Faculty of Tourism and Hotels-University of Sadat;Abdel-Aty;City,2022

2. Online brand advocacy for sustainable brands: A study in an emerging market;Abdelrazek;Management & Sustainability: An Arab Review,2023

3. Inequity in social exchange;Adams;Adv. Exp. Soc. Psychol.,1965

4. The influence of C2C communications in online brand communities on customer purchase behavior;Adjei;J. Acad. Market. Sci.,2010

5. Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels;Ahani;J. Retailing Consum. Serv.,2019

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