Role of multidimensional customer brand engagement on customer behavior for online grocery shopping

Author:

Park JungKun,Hong EunPyoORCID,Ahn Jiseon,Hyun Hyowon

Funder

Hanyang University

Publisher

Elsevier BV

Subject

Marketing

Reference143 articles.

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1. How brick-and-mortar retailers and grocery delivery platforms influence purchase intention?;International Journal of Retail & Distribution Management;2023-09-29

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