Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms
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Published:2024-05
Issue:
Volume:78
Page:103742
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Akhtar NaeemORCID,
Hameed ZahidORCID,
Islam Tahir,
Pant Manoj KumarORCID,
Sharma AnshumanORCID,
Rather Raouf Ahmad,
Kuzior AleksandraORCID
Cited by
9 articles.
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