Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
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Published:2024-03
Issue:
Volume:77
Page:103660
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Jiang KanORCID,
Zheng JunyuanORCID,
Luo Shaohua