Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation-Reference-Cited by-同舟云学术

Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation

Published:2023-11 Issue: Volume:75 Page:103436
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Kim Yeonshin,Hur Won-Moo^ORCID,Lee Luri

Publisher

Elsevier BV

Subject

Marketing

Reference116 articles.

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3. A CSR perspective to foster employee creativity in the banking sector: the role of work engagement and psychological safety;Ahmad;J. Retailing Consum. Serv.,2022

4. Multiple Regression: Testing and Interpreting Interactions;Aiken,1991

5. The measurement and antecedents of affective, continuance and normative commitment to the organization;Allen;J. Occup. Psychol.,1990

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