Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
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Published:2023-11
Issue:
Volume:75
Page:103534
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Qu YiORCID,
Khan JashimORCID,
Su Yuyang,
Tong Jiao,
Zhao ShuoORCID
Cited by
3 articles.
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