The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions-Reference-Cited by-全球学者库

The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions

Published:2016-07 Issue: Volume:31 Page:313-322
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Alnawas Ibrahim,Aburub Faisal

Publisher

Elsevier BV

Subject

Marketing

Reference88 articles.

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3. Agius, A., 2014. 7 Unbelievable Mobile Marketing Success Stories. Retrieved from: 〈http://www.business2community.com/mobile-apps/7-unbelievable-mobile-marketing-success-stories-0808211〉

4. The social influence of brand community:evidence from european car clubs;Algesheimer;J. Mark.,2005

5. Bagdasarian, S., 2013. Mobile App Marketing Strategies For 2014 And Beyond. Retrieved from: 〈www.fiksu.com〉

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