Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective-Reference-Cited by-同舟云学术

Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective

Published:2014-09 Issue:5 Volume:21 Page:773-779
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Anderson Kelley C.,Knight Dee K.,Pookulangara Sanjukta,Josiam Bharath

Publisher

Elsevier BV

Subject

Marketing

Reference47 articles.

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4. Structural equation modeling: adjudging model fit;Barret;Person. Individ. Differ.,2007

5. Significance tests and goodness of fit in the analysis of covariance structures;Bentler;Psychol. Bull.,1980

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