Vegan burger, no thanks! Juicy American burger, yes please! The effect of restaurant meal names on affective appeal

Author:

Greene DanyelleORCID,Yuheng Zhu Oscar,Dolnicar Sara

Funder

Australian Research Council

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,Food Science

Reference75 articles.

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4. Bacon, L., Wise, J., Attwood, S., & Vennard, D. (2018). The language of sustainable diets: A field study exploring the impact of renaming vegetarian meals on UK cafe menus. Technical Note. Washington, DC: World Resources Institute. from: https://wriorg. s3. amazonaws. com/s3fspublic/language-sustainable-diets. pdf.

5. The importance of halo effects in multi-attribute attitude models;Beckwith;Journal of Marketing Research,1975

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