Pleasantness, emotions and perceptions induced by coffee beverage experience depend on the consumption motivation (hedonic or utilitarian)
Author:
Publisher
Elsevier BV
Subject
Nutrition and Dietetics,Food Science
Reference23 articles.
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4. Brand experience: What is it? How is it measured? Does it affect loyalty?;Brakus;Journal of Marketing,2009
5. Hedonic and utilitarian motivations for online retail shopping behavior;Childers;Journal of Retailing,2001
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