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Strategies for the successful implementation of augmented reality

  • Published:2021-09 Issue:5 Volume:64 Page:621-630
  • ISSN:0007-6813
  • Container-title:Business Horizons
  • language:en
  • Short-container-title:Business Horizons

Author:

Berman Barry,Pollack Debra

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference30 articles.

1. 13 reasons augmented reality hasn’t achieved widespread adoption;Agrawal;TNW,2018

2. Driving engagement through AR and VR;Amato-McCoy;Chain Store Age,2018

3. Data point of the week: 3000+ AR apps in the world;Boland;AR Insider,2019

4. Augmented reality: Is the camera the next big thing in advertising?;Bona;BCG,2018

5. What you must know about augmented reality in retail;Bose;Software Advice,2019

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1. Scrutinizing Consumer Sentiment on Social Media and Data-Driven Decisions for Business Insights;Advances in Computational Intelligence and Robotics;2024-08-30

2. Transforming Smart City and Smart Sustainable Tourism Projecting Artificial Intelligence and IoT;Advances in Hospitality, Tourism, and the Services Industry;2024-08-16

3. Generative Artificial Intelligence in the Tourism-Hospitality Industry;Advances in Hospitality, Tourism, and the Services Industry;2024-08-16

4. Augmented reality technology in tourism and hospitality research: a review from 2010 to 2024;Journal of Science and Technology Policy Management;2024-08-09

5. AI-Driven Strategies for Customer Engagement, Market Segmentation, and Resource Optimization;Advances in Hospitality, Tourism, and the Services Industry;2024-07-26
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