What a difference a word makes: Understanding threats to performance in a VUCA world

Author:

Bennett Nathan,Lemoine G. James

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference9 articles.

1. Amerasia Consulting Group. (2013, June 3). Ambiguity equals opportunity: The story of the new HBS application. Retrieved from http://www.amerasiaconsulting.com/blog/2013/6/3/ambiguity-equals-opportunity-the-story-of-the-new-hbs-application

2. Boston Consulting Group. (2013, March 21). Simplifying IT complexity a major opportunity for many companies [Press Release]. Retrieved from http://www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-130333

3. A life cycle view of enterprise risk management: The case of Southwest Airlines jet fuel hedging;Brooks;Journal of Financial Education,2010

4. Doheny, M., Nagali, V., & Weig, F. (2012, May). Agile operations for volatile times. McKinsey Quarterly. Retrieved from http://www.mckinsey.com/insights/operations/agile_operations_for_volatile_times

5. Draycott, R. (2012, April 25). “Marketing is dead” says Saatchi & Saatchi CEO. The Drum. Retrieved from http://www.thedrum.com/news/2012/04/25/marketing-dead-says-saatchi-saatchi-ceo

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