The virtuous brand: The perils and promises of brand virtue signaling

Author:

Berthon Pierre R.,Lord Ferguson Sarah T.,Pitt Leyland F.,Wang Emma

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference47 articles.

1. Andersson, M. (1994) Sexual Selection. Princeton: Princeton University Press.

2. Carlier, M. (2021). Tesla's research and development expenses from FY 2010 to FY 2020. Statista, Retrieved October 13, 2021, Retrieved from https://www.statista.com/statistics/314863/research-and-development-expenses-of-tesla/

3. Chouinard, Y. (2018). Patagonia in The Making: My Founder’s Story. Branding Strategy Insider. Retrieved June 1, 2020, Retrieved from https://www.brandingstrategyinsider.com/author/yvon-chouinard/

4. Darwin, C. (1872) On the Origin of Species (6 ed.). London: John Murray.

5. The corruption of honest signalling;Dawkins;Animal Behaviour,1991

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