Users of the world, unite! The challenges and opportunities of Social Media-Reference-Cited by-同舟云学术

Users of the world, unite! The challenges and opportunities of Social Media

Published:2010-01 Issue:1 Volume:53 Page:59-68
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Kaplan Andreas M.,Haenlein Michael

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference14 articles.

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3. The presentation of self in everyday life;Goffman,1959

4. Flagship brand stores within virtual worlds: The impact of virtual store exposure on real life brand attitudes and purchase intent;Haenlein;Recherche et Applications en Marketing,2009

5. Consumer use and business potential of virtual worlds: The case of Second Life;Kaplan;The International Journal on Media Management,2009

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