The secret to true service innovation-Reference-Cited by-同舟云学术

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The secret to true service innovation

Published:2013-01 Issue:1 Volume:56 Page:13-22
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Bettencourt Lance A.,Brown Stephen W.,Sirianni Nancy J.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference24 articles.

1. Creating new markets through service innovation;Berry;MIT Sloan Management Review,2006

2. Debunking myths about customer needs;Bettencourt;Marketing Management,2009

3. Service innovation: How to go from customer needs to breakthrough services;Bettencourt,2010

4. The customer-centered innovation map;Bettencourt;Harvard Business Review,2008

5. Service blueprinting: A practical technique for service innovation;Bitner;California Management Review,2008

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