Author:
Bello Daniel C.,Lohtia Ritu
Reference12 articles.
1. Using Industrial Trade Shows to Improve New Product Development;Bello;Journal of Business and Industrial Marketing,1990
2. Assessing Trade Show Functions and Performance: An Exploratory Study;Kerin;Journal of Marketing,1987
3. Getting Results from Trade Shows;Konopacki;Business Age,1989
4. Exhibit Marketing;Chapman,1987
5. Industrial Buyer Behavior at Trade Shows;Bello;Journal of Business Research,1992
Cited by
69 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献