Market segmentation practices of industrial marketers-Reference-Cited by-同舟云学术

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Market segmentation practices of industrial marketers

Published:1993-05 Issue:2 Volume:22 Page:79-84
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Abratt Russell

Publisher

Elsevier BV

Subject

Marketing

Reference43 articles.

1. Market Segmentation: A Review;Beane;European Journal of Marketing,1987

2. Segmenting the Industrial Market;Bonoma,1983

3. Expanding the Scope of Segmentation Research;Dhalla;Journal of Marketing,1976

4. Person-Situation: Segmentations Missing Link;Dickson;Journal of Marketing,1982

5. Identifying and Qualifying Industrial Market Segments;Hlavacek;European Journal of Marketing,1986

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