How valid is the buy-grid model?-Reference-Cited by-同舟云学术

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How valid is the buy-grid model?

Published:1983-02 Issue:1 Volume:12 Page:57-62
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Bellizzi Joseph A.,McVey Phillip

Publisher

Elsevier BV

Subject

Marketing

Reference9 articles.

1. Industrial Buying and Creative Marketing;Robinson,1967

2. Industrial Marketing: Myth or Reality;Pingry,1974

3. The Nature of Industrial Buying Decisions;Hill;Industrial Marketing Management,1972

4. Marketing Management: Analysis and Planning, Control;Kotler,1976

5. Fundamentals of Marketing;Stanton,1975

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