Branded response to generic entry: Detailing beyond the patent cliff

Author:

Hariharan Vijay Ganesh,Landsman Vardit,Stremersch Stefan

Funder

Erasmus Universiteit Rotterdam

Publisher

Elsevier BV

Subject

Marketing

Reference46 articles.

1. The U.S. Generic & Biosimilar Medicines Savings Report;AAM,2021

2. Accenture (2013), “Life in the New Normal: The Customer Engagement Revolution”.

3. “The long shadow of patent expiration. Generic entry and Rx-to-OTC switches”, Scanner data and price indexes;Berndt,2003

4. A simple model of pharmaceutical price dynamics;Bhattacharya;The Journal of Law and Economics,2003

5. “Patent expiration, entry, and competition in the US pharmaceutical industry”;Caves;Brookings papers on economic activity Microeconomics,1991

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