Author:
van Doorn Jenny,Verhoef Peter C.
Reference86 articles.
1. Pursuing the value-conscious consumer: Store brands versus national brand promotions;Ailawadi;Journal of Marketing,2001
2. Do social product features have value to consumers?;Auger;International Journal of Research in Marketing,2008
3. Measuring utility by a single-response sequential method;Becker;Behavioral Science,1964
4. Are organics that special? Managing organic and conventional products across categories;Bezawada,2010
5. Doing better at doing good: When, why, and how consumers respond to corporate social initiatives;Bhattacharya;California Management Review,2004
Cited by
318 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献