The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce

Author:

Agmeka Fanni,Wathoni Ruhmaya Nida,Santoso Adhi Setyo

Publisher

Elsevier BV

Subject

General Engineering

Reference28 articles.

1. Haidar, A. (2016) Strategic Role of E-Commerce and MSMEs in MEA. Available from: http://www.kompasiana.com/alvin123/peran-strategis-e-commerce-dan-umkm-dalam-mea_5861b5d961afbdea0ef3ecc8. [Accessed 27th December 2017].

2. "Brand Strategies in Social Media.";Tsimonis;Marketing Intelligence & Planning,2014

3. Anggraeni, L. (2017) E-Commerce Market Competition in Indonesia. Available from: https://www.medcom.id/teknologi/news-teknologi/nN9VmM8b-persaingan-e-commerce-di-indonesia-kian-memanas. [Accessed 15th Decemer 2017].

4. “The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Empirical Study in The Automobile Industry in Iran.”;Jalilvand;Marketing Intelligence & Planning,2012

5. “The Influence of Price Discount Framing on The Evaluation of A Product Bundle.”;Janiszewski;Journal of Consumer Research,2004

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