Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation

Author:

Tong XinjiaORCID,Chen YuangaoORCID,Zhou Shasha,Yang Shuiqing,Jiang Hui

Funder

Chinese National Funding of Social Sciences

National Office for Philosophy and Social Sciences

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference138 articles.

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4. Balogun Shyngle Kolawole, Monteiro Nicole M, Teseletso Tshephiso. Effects of music genre and music language on task performance among university of Botswana students. American Journal of Applied Psychology 2013; 1 (3): 38-43.

5. The effects of background music on tipping behavior in a restaurant: a field study;Beer;Psychol. Music,2018

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