A motivation-based segmentation of holiday tourists participating in white-water rafting

Author:

Albayrak Tahir,Caber Meltem

Funder

Scientific Research Projects Coordination Unit of Akdeniz University

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference53 articles.

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2. Market segmentation by motivations to travel;Andreu;Journal of Travel & Tourism Marketing,2005

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4. Measuring leisure motivation;Beard;Journal of Leisure Research,1983

5. Motivations and experiences of whitewater rafting tourists on the Ocoee River, USA;Beckman;International Journal of Tourism Research,2017

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