Tell me a story: The role of narrative transportation and the C-suite in B2B advertising

Author:

Anaza Nwamaka A.,Kemp Elyria,Briggs Elten,Borders Aberdeen Leila

Funder

Southern Illinois University

Publisher

Elsevier BV

Subject

Marketing

Reference71 articles.

1. Increasing business-to-business buyer word-of-mouth and share-of-purchase;Anaza;Journal of Business & Industrial Marketing,2014

2. Constructing leadership by storytelling – The meaning of trust and narratives;Auvinen;Leadership & Organization Development Journal,2013

3. Heresies and sacred cows in scholarly marketing publications;Babin;Journal of Business Research,2016

4. On the evaluation of structural equation models;Bagozzi;Journal of Academy of Marketing Science,1988

5. The bass handbook of leadership: Theory, research, and managerial applications;Bass,2008

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