Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables
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Published:2024-01
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Volume:
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ISSN:0022-4359
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Container-title:Journal of Retailing
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language:en
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Short-container-title:Journal of Retailing
Author:
Panzone Luca A.ORCID,
Tocco Barbara,
Brečić Ružica,
Gorton Matthew
Funder
Newcastle University
European Commission
Horizon 2020