The role of membership fees in online retail market competition
Author:
Funder
National Natural Science Foundation of China
Natural Science Foundation of Zhejiang Province
Publisher
Elsevier BV
Subject
Finance,Business, Management and Accounting (miscellaneous)
Reference20 articles.
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3. Does online retail coupons and memberships create favourable psychological disposition?;Balakrishnan;J. Bus. Res.,2020
4. Implications of loyalty program membership and service experiences for customer retention and value;Bolton;J. Acad. Mark. Sci.,2000
5. Strategic consumers, revenue management, and the design of loyalty programs;Chun;Manag. Sci.,2019
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