Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship-Reference-Cited by-同舟云学术

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Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship

Published:2024-09 Issue:3 Volume:3 Page:100069
ISSN:2773-0328
Container-title:Sustainable Technology and Entrepreneurship
language:en
Short-container-title:Sustainable Technology and Entrepreneurship

Author:

Núñez-Cansado Marian^ORCID,Carrascosa Méndez Gabriel,Juárez-Varón David^ORCID

Publisher

Elsevier BV

Reference46 articles.

1. Methods of neuromarketing and implication of the frontal theta asymmetry induced due to musical stimulus as choice modeling;Avinash;Procedia Computer Science,2018

2. Theory and measurement of type 1 and type 2 emotions;Bellman;Australasian Marketing Journal,2007

3. Advances and limitations in the determination and assessment of gunshot residue in the environment;Black;Ecotoxicology and Environmental Safety,2021

4. Comparing determinants of emotion intensity and duration: Appraisals and regulation strategies;Brans;PLoS ONE,2007

5. Sports on the screen;Bryant,2000

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