Intentions to Adopt Contactless Travel in the Post-Pandemic Era: Adapting to a New Normal

Abstract

Purpose – This research explores the relationship between individual perceptions and attitudes towards contactless travel adoption, considering moderating variables such as trust in technology.Methodology– Adopting an extended theory of planned behaviour lens, the study investigates how trust in technology moderates the relationship between various factors and traveller attitudes and adoption.Findings – Findings highlight the impact of individual perception factors, especially within the highest tourist interest. The study identifies a moderated direct relationship between attitudes and intentions to adopt, influenced by trust in technology, and emphasizes the mediating role of attitudes in shaping adoption intentions.Originality of the research – Successful implementation of the findings could catalyze positive innovations in the adoption of contactless travel. The study makes a distinct contribution by shedding light on crucial factors influencing contactless travel adoption, emphasizing the importance of a nuanced understanding of demographics, individual perceptions, and the role of trust in technology.