Design of instruments for modeling economic and commercial behavior in bovine production

Abstract

Agricultural companies base their decisions on the anticipated behavior of variables. This paper aims to analyze and model the behavior of livestock producers in relation to the adoption of marketing strategies in uncertain scenarios. Through structured questionnaires administered to cattle producers, stated preference models were developed for various strata, taking into account the number of animals. An inverse relationship was observed between income, derived from higher cattle stocks, and hypothetical and real choices of the direct marketing channel. Among the conventional variables, it was confirmed that beef cattle producers prioritize harvesting time over selling price and marketing cost.