Exploring the Influence of Lifestyle on Aquatic Product Preferences: An Investigation with Brazilian Consumers

Abstract

Abstract Globally, the consumption of aquatic foods has experienced significant growth in recent decades, primarily propelled by the expansion of the aquaculture sector. This growth can be attributed to adopting more sustainable production practices, increased supply, and greater awareness of the health benefits of these foods. Aquatic foods represent a potential alternative for meeting the dietary needs of future populations, particularly as sources of animal-origin foods. Despite the considerable interest in promoting higher consumption levels of aquatic products, research is scarce on this sector's approaches to consumption and consumer perspectives, and it has been somewhat neglected. This study aimed to investigate the relationship between consumers' lifestyles and their patterns of aquatic foods consumption in Brazil. Various behaviors and consumption profiles related to aquatic foods were identified through a series of 13 questions addressing food preferences and decision-making criteria. These patterns were analyzed based on sociodemographic and cultural factors. It was observed that gender, age, region, and socioeconomic-demographic indicators significantly influenced lifestyle responses, impacting aquatic foods choices and consumption patterns. The results indicate that consumers of aquatic foods are aware of emerging concerns associated with food systems, particularly the balance between sustainability and the consumption of animal-origin products. However, variations were observed in different consumer groupings concerning the relationship between lifestyle and the consumption of aquatic foods.