Author:
Bandi Nymisha,Cohen Maxime C.,Ray Saibal
Reference55 articles.
1. Consumer evaluations of sales promotion: the effect on brand choice;B A Alvarez;Journal of Marketing,2005
2. Scheduling promotion vehicles to boost profits;L Baardman;Management Science,2019
3. Bundling and competition on the internet;Y Bakos;Marketing science,2000
4. Why bundle discounts can be a profitable alternative to competing on price promotions;S Balachander;Marketing Science,2010