Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning-Reference-Cited by-同舟云学术

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Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Published:2010 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Chen Yubo,Wang Qi,Xie Jinhong

Publisher

Elsevier BV

Reference56 articles.

1. Dimensions of Consumer Expertise;Joseph Alba;Journal of Consumer Research,1987

2. Customer Satisfaction and Word of Mouth;Eugene Anderson;Journal of Service Research,1998

3. Role of Product-Related Conversations in the Diffusion of a New Product;Johan Arndt;Journal of Marketing Research,1967

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2. How online social interactions influence customer information contribution behavior in online social shopping communities: A social learning theory perspective;Journal of the Association for Information Science and Technology;2015-01-08

3. Electronic Word of Mouth on Twitter About Physical Activity in the United States: Exploratory Infodemiology Study;Journal of Medical Internet Research;2013-11-20

4. The Role of Marketing in Social Media: How Online Consumer Reviews Evolve;Journal of Interactive Marketing;2011-05

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