From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
Author:
Affiliation:
1. Xinmei Zhang and Yongge Dai Professor and Professor of Marketing, the Wharton School, University of Pennsylvania
2. Operations and Technology Management, IE Business School
3. Marketing, Tilburg University
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jm.75.1.31
Reference56 articles.
1. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
2. 7. Fixed-Effects Negative Binomial Regression Models
3. Impulse buying: Modeling its precursors
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