Reconstructing Mental Models for Favorable Perceptions

Abstract

This chapter begins with an exploration of important terms, processes, and theories that contribute to an understanding of the roles that perception, mental models, media consumption, experts, and language play in the development of favorable or unfavorable biases over time. These constructs are synthesized into a simple theoretical model for reconstructing mental models. This is followed by transformations in public opinion over the past few decades that are linked to changes in mental models.