Affiliation:
1. Klaipeda University, Lithuania
Abstract
This chapter explores environmental NGOs' (ENGOs) communication management towards climate change issues. E-communication was researched in the Lithuanian port city of Klaipeda. ENGOs residing in the city unsuccessfully fight against the polluting port business. The authors argue that communication management could bring success. A case study to research the e-communication of Klaipeda ENGOs was used. Content analysis of Facebook (FB) profiles of ENGOs and semi-structured interviews were chosen as approaches. The research revealed a weak understanding of communication management that impacts common e-communication practices and misunderstanding of this instrument for effective networking and joint actions.