Sustainability-Focused Corporate Social Responsibility

Abstract

It is imperative for companies to incorporate sustainability in all their marketing actions and in their social responsibilities. The objective of the study is to analyze the various aspects of sustainability-focused corporate social responsibility of organizations. The methodology adopted is a conceptual analysis of these aspects. Consumers have sustainability concerns viz. environmental issues and greenwashing. Companies adopt initiatives towards achieving sustainability in the forms of social responsibility marketing and environmental protection. Companies adopt initiatives towards achieving sustainability. Academicians may analyze the various aspects of sustainability and corporate social responsibilities and suggest better and effective measures for companies. Practicing managers will internalize the importance of sustainability and incorporate sustainability in all their marketing actions and social responsibilities and convince society about their commitment towards sustainability. This will enable companies to grow and to achieve business excellence in the long run.