Affiliation:
1. Bandırma Onyedi Eylul University, Turkey
Abstract
This chapter provides a comprehensive overview of qualitative research, catering to both novice and experienced researchers. It explores the philosophical foundations, research designs, sample selection, and coding intricacies. Emphasizing the paramount importance of research quality, it offers strategies for rigor, credibility, and transferability. Navigating the multifaceted landscape of data analysis, the chapter equips readers with diverse methodologies. Serving as a valuable resource, it guides researchers in conceptualizing studies, refining questions, and interpreting findings. This bird's eye view empowers researchers to confidently navigate the nuanced terrain of qualitative inquiry, ensuring proficiency in conducting robust and meaningful research.
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