Artificial Intelligence (AI) for Tourism Start-Ups

Abstract

This chapter explores the dynamic intersection of artificial intelligence (AI) and the startup landscape within the tourism industry. It investigates how AI has the potential to revolutionize operations, innovation, and services for emerging businesses in tourism. Demonstrating AI's critical role in enhancing the tourism experience—ranging from personalized recommendations and chatbot-driven customer service to pricing optimization and demand forecasting—it showcases innovative solutions from notable startups like DeepL, Fetch.ai, and Lilium. The chapter includes brief case studies illustrating AI applications in tourism and emphasizes the pivotal role of investors in supporting these startups. It concludes by outlining future research directions, addressing strategies for maximizing AI benefits in tourism, managing privacy and security concerns, and navigating the evolving landscape of AI integration in travel.