Affiliation:
1. Shandong Vocational College of Science and Technology, China
2. College of Creative Arts, University Technology MARA, Malaysia
Abstract
This chapter examines the integration of fashion design education with innovative entrepreneurship education in response to the contemporary socio-economic demands of the global fashion industry. By interweaving different theories, it articulates a theoretical foundation for a cohesive approach that aims to enhance the entrepreneurial capacities of fashion design students. The first section introduces the evolving landscape of the fashion industry, marked by technological advancements, shifting market dynamics, and sustainable practices. Subsequent analysis reveals the impact of an integrated curriculum on cultivating entrepreneurial intentions, as evidenced by a longitudinal study in Shandong. Strategies for implementing this integrated approach emphasize the creation of a curriculum that mirrors the symbiotic relationship of a DNA double helix, with fashion design and entrepreneurship education as inseparable strands. The innovative educational model is posited as essential for developing the multifaceted skill set required for aspiring fashion entrepreneurs to thrive in industry.