Emerging Trends in Data-Driven Marketing-Reference-Cited by-同舟云学术

Emerging Trends in Data-Driven Marketing

Published:2024-07-12 Issue: Volume: Page:323-358
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
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Author:

Behare Nitesh¹^ORCID,Chaudhari Meghasham²,Sharma Suraj³,Sane Ajit Chandrakant³,Kharate Sunita⁴,Waghulkar Shrikant⁵^ORCID,Mekhe Suhas³,Pawar Priyanka⁶^ORCID

Affiliation:

1. Balaji Institute of International Business, Sri Balaji University, Pune, India

2. MIT-World Peace University, India

3. Ramachandran International Institute of Management, India

4. MIMA Institute of Management, Pune, India

5. Arihant Institute of Business Management, India

6. Indira College of Engineering and Management, India

Abstract

This chapter aims at exploring the evolving landscape of marketing in view of emerging technologies, consistently changing methodologies and integration of data science and marketing. This chapter will drive in understanding the impact of AI, blockchain, IoT, and AR/VR on marketing strategies, in conjunction with the emerging techniques like sentiment analysis, predictive analytics, and cross-channel integration. Anticipated developments in the field of data driven marketing highlight hyper-personalization, real-time marketing, and ethical considerations, whereas implications encompass data governance, agile marketing, and evolution of necessary skillset. The chapter also emphasizes the significance of uninterrupted innovation and adaptation in the marketing technologies to navigate the complications in the ecosystem of data-driven marketing.

Publisher

IGI Global

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