Affiliation:
1. Durban University of Technology, South Africa
2. International Hotel School, South Africa
Abstract
Water conservation is a global concern, particularly in regions like Zimbabwe grappling with water scarcity. The hospitality industry is pivotal in sustainable water management with its diverse lodging establishments. This research examines the effect of lodging establishment features on water conservation efforts in Zimbabwe. Based on survey responses from 203 lodging facilities, the empirical investigation reveals significant associations between various lodging facility attributes and water conservation practices. Established lodging businesses demonstrate a propensity for standardised water sustainability initiatives, while higher-graded establishments focus on more advanced practices. The study also reveals that newer lodging facilities are more likely to embrace advanced water conservation methods due to accessibility to technological advancements. The findings contribute valuable insights into the dynamics influencing water conservation practices within the lodging sector seeking to address sustainability challenges.