Affiliation:
1. School of Law, SASTRA University, India
2. School of Management, SASTRA University, India
Abstract
This chapter aims to bring a crystalline understanding of trends in marketing strategies with their origin of invention. Marketing, a significant component, was incorporated following the division of the section within the chapter that encompasses the management abstract. It brings out an ocean of information on the past viability of management and marketing alignment for performance by understanding the stiff competition and predicting recent trends based on the relevant strategies. Integration into e-commerce and engaging in technologies lead an organization to get itself well-developed and managed accordingly. The chapter will facilitate traders, academicians, research scholars, government, consultants, and practicing managers through the current trends in marketing strategies.
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