Harnessing Marketing Intelligence and AI to Understand Consumer Behavior in the Education Sector in Smart Cities

Author:

Pandey Amit Kumar1ORCID,Chaturvedi Vijit2,Yadav Jaya3,Yadav D. S.4

Affiliation:

1. Institute of Management Studies, Lal Quan, India

2. Amity Business School, Amity University, Noida, India

3. Amity University, Noida, India

4. RBS Technical Campus, India

Abstract

New-age marketing intelligence and AI are shaping the way the education sector harnesses consumer understanding in smart cities where digital infrastructure and technology integration is at its boom. AI-driven systems like predictive analytics and machine learning algorithms allow institutions to analyze large datasets, uncover correlations, and predict trends. For example, this data could help identify essential consumer segments such as students, parents, and educators, allowing them to target them with tailored marketing strategies. These kinds of smart city using IoT devices and real-time data deliver adaptive education systems according to various urban demands. AI can empower the marketing decision-making process with greater accuracy and relevance in campaigns. Challenges like ethical data use, privacy concerns, and equitable access will have to be addressed. Leveraging AI-driven marketing/sales intelligence will include more audiences, drive creativity and innovation into education generation that will complement sustainability and developments of smart cities.

Publisher

IGI Global

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