AI Integration in Service Marketing and its Effect on Hotel Staff Productivity-Reference-Cited by-同舟云学术

AI Integration in Service Marketing and its Effect on Hotel Staff Productivity

Published:2024-07-26 Issue: Volume: Page:87-104
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
language:
Short-container-title:

Author:

Yang Xiaoyan¹^ORCID,Balasubramanian Kandappan²,Soeiro Joaquim Dias²

Affiliation:

1. School of Hospitality,Taylor's University, Malaysia

2. School of Hospitality, Tourism and Events, Taylor's University, Malaysia

Abstract

The purpose of this chapter is to comprehensively explore the integration of artificial intelligence (AI) in service marketing within the hospitality industry, and its subsequent effects on hotel staff productivity. This chapter aims to elucidate how AI technologies transform traditional marketing and operational practices, enhance customer experiences, and optimize workforce efficiency. By examining both the benefits and challenges associated with AI integration, this chapter offers valuable insights and practical recommendations for hotel management professionals and stakeholders.

Publisher

IGI Global

Reference52 articles.

1. Enhancing Work Productivity through Generative Artificial Intelligence: A Comprehensive Literature Review

2. BainbridgeW. S.BrentE. E.CarleyK. M., Heise, David R, Sims, W., Brent, E. E., Carley, K. M., & David, R. (1994). Artificial Social Intelligence.20, 407–436.

3. Artificially intelligent device use in service delivery: a systematic review, synthesis, and research agenda

4. Crowley, E. (2023). Toward travel’s frictionless frontline:integrating technology and workforce. Deloitee Consumer Industry Center. https://www2.deloitte.com/us/en/insights/focus/transportation/technology-automation-in-aviation-hospitality-workforce.html