Economic Benefits and Challenges of Mountain Tourism

Abstract

The image of destination food has been a prominent feature in attracting international tourists to mountain regions. However, the unprecedented circumstances caused by a series of lockdowns and the COVID-19 pandemic have significantly impacted international tourists' patronage of local food outlets. This research examines the concept of destination image and the moderating factors that influence the satisfaction levels of international tourists. The study focuses on responses from 395 international tourists who visited mountain regions specifically for culinary experiences. An exploratory factor analysis (EFA) was conducted, resulting in 22 sub-factors that were condensed into three major factors: Attractiveness, Food-Culture, and Health & Nourishment. The research critically discusses these factors in the context of current literature and highlights the implications for regulatory bodies and decision-makers. Additionally, the study addresses the economic benefits and challenges associated with mountain tourism. Future research directions and limitations are also discussed.