Affiliation:
1. Military Institute of Science and Technology, Bangladesh
2. Kalam Institute of Health Technology, India
Abstract
Medical tourism has evolved significantly, leveraging data-driven insights in its core operations. This chapter explores the impact of analytics, AI, and big data on patient care, destination selection, and industry dynamics. Personalized patient care is enhanced through data integration, tailoring services to individual needs, improving overall experiences, and treatment outcomes. This focuses on destination selection and industry competitiveness, data-driven decisions on treatment outcomes, cost-effectiveness, quality improvement, and patient satisfaction. The healthcare industry's holistic impact can be examined through data-driven acumens evolving business models, regulatory frameworks, and strategic alliances. Emphasizing the pivotal role of global medical tourism sector in delivering more patient-centric, efficient, and competitive medical tourism industry, showcasing its potential for positive global impacts on healthcare accessibility and quality. Valuable insights are offered for policymakers, healthcare providers, and industry stakeholders navigating the evolving landscape.