Analysis of the Use of Industry 4.0 Technologies in the Hospitality Industry in the Context of Uncertainty and Risk Aversion

Abstract

The aim of this chapter is to determine the awareness of the accommodation establishments in Turkey about Industry 4.0 technologies, the level of use of Industry 4.0 technologies, and the purpose for which they are used in the context of the uncertainty/risk avoidance dimension, which is among the main cultural dimensions of Hofstede. The sample of the study was determined by the purposeful sampling method. Five-star hotels operating in Izmit, which have received a tourism operation license from the Ministry of Culture and Tourism of the Republic of Turkey, are included in the sample. Hotels that benefit from data analytics and cloud computing technologies in the digitalization process cannot yet benefit from Industry 4.0 technologies such as artificial intelligence and robots, the internet of things, 3D printers, and augmented-virtual reality technologies.